Selling
A Home - A Starting Point
So you've decided to sell your home. Perhaps you're taking a job
in a new community and you need to sell. Maybe you've outgrown
your existing home and you need to move into something larger.
Perhaps your family has grown up and moved out and it is time
to downsize into a smaller home. Whatever the reason, you've decided
to sell your home. What follows are some useful hints and ideas
to make the selling process easier.
Basics Are Just the Beginning
When you put your home on the market, a real estate agent may
compile comparative pricing of homes in your area, post a sign
in your yard or place your home on the Multiple Listing Service
(MLS). Most real estate agents will offer these industry standard
services. Even the most expected service yields superior results.
- Our
standard services are handled with exceptional care and expertise
- We
offer exclusive services and a customized marketing plan developed
specifically for you
Setting
the Standards of Professionalism
When you list your home with us, you can rest assured that behind
us is a team of experts who are well trained to support your interests.
Our professional support team shares our commitment to a successful
transaction. Here is a list of our support efforts:
- Most
office managers are non-selling real estate professionals,
thus maximizing their availability to sales associates and
to you
- Sales
associates are supported with full-time administrative staff,
allowing them more time to attend to your needs
- Individual
agent marketing of your home is supported with extensive advertising,
increasing exposure to potential buyers
- Offices
are open seven days a week, with sales associates and support
staff available to you and potential buyers
Pricing
Strategies
Pricing your home is a complex task that requires the expertise
of an experienced real estate professional. Consider the following:
- If
the listing price is set too high, potential buyers may be
deterred from considering your home.
- Arriving
at the optimal price requires evaluation and understanding
of current market conditions, and the marketable features
of your home.
- The
closer your home is priced to fair market value when it first
comes on the market, the more likely it will sell quickly
at the highest price.
- The
higher your home is priced above market value, the fewer number
of buyers will look at it.
We will advise
you of many factors when assisting you in determining a listing
price for your home. Some of these factors include:
- Determining
the selling price of recently sold properties with attributes
similar to yours.
- Arriving
at a listing price that is attractive enough for buyers to
request showings and make acceptable offers.
- Determining
what properties are competing for the attention of buyers
right now.
- Determining
what properties have not sold. This is a good indicator of
what prices buyers are unwilling to pay under current market
conditions.
To find out
the potential value of your home, use this form to begin the process. Click
here
Bringing Buyers to Your Home
Understanding where buyers come from allows agents to market your
home more effectively. While buyers use a variety of information
sources to learn about homes for sale in their target neighborhood
and price range, the vast majority will discover your home with
the assistance of a real estate professional. According to research, 72% of Internet home
buyers and 63% of traditional buyers were first exposed to the
home they purchased by their real estate agent. Therefore, we
will use a comprehensive plan that includes networking with colleagues
throughout the area to position your home to the right buyer.
Marketing Your Home
The more exposure your home receives, the more opportunity you'll
have to achieve your financial and time-oriented goals. In addition
to Internet and print media advertising, we attract qualified
buyers by using the following methods:
- Property
Flyer - We prepare a professional marketing sales tool including
graphics and highlights of your home to distribute to the
brokerage community and potential buyers.
- Multiple
Listing Service (MLS) - Information about your home will be
included in the Multiple Listing Service, a database of currently
available properties accessible by real estate professionals.
- Other
Brokers - We cooperate with and invite other brokers in the
community to tour your home in order to find a buyer.
- Relocation
connections - Prospects for your home also come from relocation
services, corporations, executive search firms and fellow
associates who keep track of potential buyers and maintain
relationships with former clients.
- Referral
Network - Sales meetings allow sales associates to present
new listings. Other sales associates then refer to their client
databases to identify potential buyers and arrange viewing
appointments.
We will provide
you with periodic status reports including buyer reactions to
your home, allowing us to continually evaluate and reassess our
marketing strategy.
Skillful Negotiation
When offers are presented, we will advise you and help obtain
the best possible price and terms.
Understanding the various standard contract forms and the vast
array of contractual issues is key to negotiating the best terms
to meet your individual needs. Making sure buyers are qualified
and knowledgeable about available financing alternatives is of
the utmost importance in negotiating a successful sale. We will
promote your interests and assist in developing a clear and binding
contract.
Transaction Management
Many details must be attended to before a sale becomes final,
including inspections, loan documents, contingency removals, and
insurance. We know how difficult and time consuming this process
is, and thus, we will handle scheduling inspections, reviewing
documents, and making sure all of the required disclosure forms
and pamphlets are provided in a timely fashion.
More Information:
Our Marketing
Plan
Let the power of our marketing plan work for you.
Coming Soon!
Value
of Your Home
This is a comparative market analysis that helps determine
the value of your home. Click here
The
Moving Process
Includes a comprehensive moving checklist. Click
here
Preparing
Your Property
Use this list to help prepare your home for sale. Click
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